Market Entry

Determine the most appropriate entry strategy for Myanmar, Cambodia and Laos.


The range of services offered by the German Delegation in Myanmar includes all the necessary elements to accompany your company on its successful market entry. From the market study and the analysis of potential target groups to the search for suitable business partners and organised business trips to Myanmar, Cambodia, Laos or Germany - we are at your side in all questions concerning market development in all three countries.

Market studies

An in-depth market study gives a comprehensive overview of the current conditions in the target country, the market potential of a product or service, an industry abroad or competitors. This enables companies to check their market opportunities before entering the market. The AHK Myanmar can support in researching any kind of questions: from detailed market studies to short research projects - the chamber uses internal and external databases and networks. In addition, we can conduct store checks and expert interviews to determine the necessary information about the relevant markets and the specific inquiry.

Business partner and distributor search

AHK Myanmar arranges competent business partners abroad and puts companies in contact with potential trade representatives, trade partners, customers or manufacturers, for example, through comprehensive, target group-oriented research. An employee is available as a permanent contact person and activates the network in the respective country. The AHK Myanmar also takes over the first approach to the selected business contacts in the local language.

Organization of your business meetings

To explore business opportunities in Myanmar, Cambodia or Laos personally, AHK Myanmar supports with a targeted visiting program including a comprehensive briefing. As per your requirements, we accompany you during your meetings.

Business missions

The delegation trips abroad pave the way for interested companies to enter new target markets and offer them important information and support in setting up and expanding their business. From initial market explorations to the arrangement of concrete business partners - the AHK staff provide a varied program of information and networking events, political appointments or company visits in our countries. We provide participants with advice and support and inform about opportunities and general conditions as well as local political, cultural and economic peculiarities. Conversely, the AHK Myanmar offers foreign companies business trips to Germany to find out about business opportunities and make helpful contacts.